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Multibus™ Twice Monthly Omnibus
iReach has developed a unique approach to Omnibus surveys. With the twice-monthly iReach Online Multibus we can extend the sample size or narrow it down to specific segments to obtain unique insights for each client. Launched as the first online Omnibus in Ireland in 2007 and extended to include NI for All Island research projects.
Using our advanced research platform, we run twice a month and deliver a nationally representative sample of over 1,000 adults aged 18+ by Age, Region, Gender and Social Class. Fieldwork launches on Thursday with headlines available the following Wednesday and full outputs delivered by iReach Analysts the next Friday in PowerPoint.
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Confidence
The iReach Multibus delivers a high level statistical accuracy. Delivering a sample size of over 1,000 interviews, this provides a confidence level of + or – 2.5% at a 95% confidence interval. iReach Analysts are recognised for the quality of Data Analysis and Reporting to deliver actionable Insights. Costs start from as little as €300 per question.
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iReach Research Panels
iReach supports all fieldwork methods mainly leading with Telephone and Online Surveys. Using our proprietary Business and Consumer Research Panels, we pre-screen target demographics so time and effort is not wasted finding your target audience. iReach pass savings from such an efficient approach in the form of reduced costs to our clients. iReach has built research panels in Ireland, Northern Ireland and all other UK regions and we support surveys throughout Europe. -
The iReach Omnibus is suitable for:
- Message and Proposition Testing
- Ad Effectiveness Testing
- Consumer Satisfaction and Advocacy
- Route-to-Market and Distribution
- PR and Media Activities
- Brand Tracking
- Segmentation
- Product Testing, Sampling and NPD
- Packaging and Promotions
