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Digital Effectiveness – Visitor Profiling
Use iReach to improve your brands Digital Experience and increase conversation rates by listening and profiling your visitors through your digital channels and campaigns and respond in real-time to live feedback.
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User Experience Labs
Deliver a positive User Experience (Ux) and maximise user engagement with your website and across earned and paid for digital media. Insights will help you improve your Online Customer Experience (Cx) and remove barriers to conversation and online sales.
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Website Usability and Testing
iReach deliver Website Usability and User Testing that makes websites easy to use and improves visitor experience and interaction. The user should be able to intuitively find the actions they need to perform on the web page or across the websites, such as search, help requests and ability to find and purchase products and services. iReach uses Eye Tracking and other analytic tools to connect website data with visitor demographics to put a human face on your analytics.
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Key Features:
- Optimisation of Digital User Experience (Ux)
- Website Feedback and Visitor Profiling
- Digital Creative Testing and Effectiveness Measure
- Maximise impact of Earned, Owned and Paid media
- Use of Eye Tracking, live Video and Mouse Tracking
