Sky Qualitative

Case Study

Project Background

iReach WorldWide was commissioned by Sky to provide them with on-going in-depth primary and secondary research which analyses and reports on the Digital TV and associated media industry in Ireland. Sky commissioned this research to gain a regular incisive and in-depth view of the competitive media market in which they operate. iReach WorldWide provide Sky with a weekly Competitive Intelligence tracker which summates the most relevant and up-to-date information for them to use to inform their Irish sales and marketing strategy.


Methodology

The Sky Competitor Intelligence study is a weekly information gathering and analysis project which looks at the Digital TV and Media Market in great depth and generates valuable insights from this information. This research tracker project involves members of the experienced iReach WorldWide team engaging in all-encompassing review of relevant news stories, competitor stories and advertising across all forums and mediums.


Insights

It is key that this review is conducted on a granular level and that no information is overlooked in the initial research phase before analysis. As a result, effective decision making is vital to this project. As the Competitor Intelligence Tracker takes place each week, efficiency and timeliness are key to delivering useful and actionable data.