Just-Eat.ie is an international Meta food takeaway service that compiles multiple takeaway menus across a market and allows its customers to order directly just-eat.ie. Just-eat.ie wanted to evaluate their most recent advertising campaign with their regular and irregular customers as well as to evaluate the takeaway food market in Ireland in general. The research objective for Just-Eat.ie was to assess their advertising campaign and the market, cumulating in planning an effective marketing strategy for the future.
iReach decided to take a Qualitative approach to the research in order to delve deeply into what the customers want in the takeaway market, analyse what competition there is in the market and determine what is the best marketing strategy for Just-Eat.ie in the future. iReach World also wanted to analyse the effect of Just-Eat’ advertising campaign thoroughly with their target market. Had it been successful? Was the right messaging coming across? What could be improved? iReach WorldWide conducted 6 Focus Groups for Just-Eat.ie evaluating our participants’ feelings for the Just-Eat.ie advertising campaign and what they need from a takeaway service.
From this, iReach WorldWide gained valuable insights from regular and irregular customers of Just-Eat.ie, and were able to share these insights with Just-Eat.ie, working together to plan their future marketing strategy.